All Blog Posts Tagged 'marketing' (53)

A busy Autumn ahead

It's official, Autumn is here (according to the Metrological office in Great Britain) and it's shaping up to be a lively time with several book signings and talks lined up, as well as the release of The Suffocating Sea (an Inspector Horton Marine Mystery) in Large Print and news (hopefully) when the NEW Andy Horton crime novel, Blood Upon The Sand, will be published.

September… Continue

Added by Pauline Rowson on September 1, 2009 at 7:16pm — No Comments

New Audio Book ( and business books)

Today sees the official publication of the unabridged audio book version of The Suffocating Sea, the third in the Inspector Horton Marine Mystery series of crime novels set in the Solent area of the UK. It is also the publication date of three new marketing and sales books written by me.

The Suffocating Sea has been published by Isis Publishing as an Unabridged… Continue

Added by Pauline Rowson on August 2, 2009 at 1:45am — No Comments

Marketing Your Novel with Success!

Alrighty then, your book has been published--Great! Now the hard work really starts, you need to know it's up to you to promote it. I know some of you are working with a large publishing house and think your covered. Well take off your rose colored glasses. Yes, the big houses will do some promo work, but it's not like it use to be, with budget and staff cuts all around, you can't sit back and hope magic happens. If you don't know this, take note, publishers and agents you will deal with from… Continue

Added by Miranda Phillips Walker on July 11, 2009 at 1:16pm — 2 Comments

Darden North interviewed live on "Mystery Matters: Where Murder is an Open Book"

Author Darden North interviewed live by author and Voice of America radio host Fran Stewart on Friday, May 22, 2009, and archived at http://www.modavox.com/voiceamerica/vepisode.aspx?aid=38606

Darden North, M.D. – a Doctor Whose Writing You Can Read

Darden North is a native of Mississippi and a practicing obstetrician-gynecologist in Jackson, MS. His… Continue

Added by Darden North, MD on May 27, 2009 at 3:32pm — No Comments

On Being the One-Person Show

Authors love to gripe about how hard it is to market and promote, and with good cause. It sometimes feels like nothing I do works, and in this economy, that's very possibly true. So what's a writer to do?

As a teacher, I learned to multi-task, and it serves well in this business, too. I think writers have to work more in multiple universes than others do: I'm promoting MACBETH'S NIECE but getting ready for HER HIGHNESS' FIRST MURDER to come out in January while editing SHAKESPEARE'S… Continue

Added by Peg Herring on May 26, 2009 at 10:46pm — No Comments

Trends in Marketing

It's entertaining to watch trends in any aspect of life, I suppose, and being a writer, I observe various fads and fancies in the writing business in order to decide what works for me and what doesn't. There is the rush to do book trailers, for example, and of course, blog tours. Lately, it seems that interviewing the characters in your books as if they were real is the hot thing to do.

If I had to be totally honest (and I try to be here), I think they all sound like fun. Certainly I… Continue

Added by Peg Herring on May 12, 2009 at 10:34pm — No Comments

FRESH FROZEN, Darden North's third novel, receives additional national recognition.

Today is Mother's Day and my children's mother is enjoying her coffee in bed before we get ready to go to church. I took my own mother out to lunch yesterday, and we had a very nice visit. As sort of an early Father's Day present for me, however, my third novel, FRESH FROZEN, has just received two additional national book awards, and I am thankful: Winner, Best Cover Design and Finalist, Regional Fiction in the 2009 National Indie Excellence Awards.

Added by Darden North, MD on May 11, 2009 at 1:00am — No Comments

Marketing and the Publisher's Role

(Cross posted at One Bite at a Time.)

Authors have been expected to pick up increasing amounts of the marketing responsibility for their books in recent years. The recent economic slump has not diminished publishers’ inclination in this direction. It is often recommended to include potential marketing hooks, and to describe what the author intended to do as a marketer, in the initial query letter.

Among the marketing ideas often… Continue

Added by Dana King on March 26, 2009 at 3:30am — 2 Comments

Preparing to Dazzle the World

Don't forget, tomorrow is P.J. Coldren's third guest blog, this time on favorite books. Trust me, she's got a lot of them, and she does a great job with the topic.

At 7:00 am I was interviewed by a reporter for an upcoming presentation. The thought struck me that it helps to prepare. Now isn't that profound?

Yes, I prepare for my presentations. I practice, I check my bag of supplies three times (at least) to be sure everything I might need is in there. I plan my route and… Continue

Added by Peg Herring on January 20, 2009 at 11:28pm — No Comments

Go Ask Alice, I Think She'll Know

Do you ever feel like you're in Wonderland, with the White Rabbit pulling you along and urging you to hurry, even though you're not sure where you're going or why? That's publishing.

There's always something looming that might be done, should be done, must be done. There's always a deadline. Yet it's hard to say whether it makes any difference if you get it all done and on time. No one knows for sure what works.

Keep up your website and blog on all the sites you can… Continue

Added by Peg Herring on January 19, 2009 at 10:39pm — No Comments

It's Been a While--and, HAPPY NEW YEAR!

It's been a while since I've added a Blog Post--last year, no less, and I'm not sure that I have a lot to say. This last year came apart for almost everyone near its end, and it looks like 2009 is going to be one of metered optimism, more of a year for waiting than a year for action. Good news--everything went on SALE! Bad news--no one has any money. I'm betting that 2009 is going to be more of those seesaw sort of swings and nothing can be taken for granted for a while.

Last year… Continue

Added by Mari Sloan on January 2, 2009 at 4:30am — No Comments

Marketing Blog for Authors

For years, I've been doling out free advice to authors on marketing, PR and promotions. Now, I've taken my knowledge to the blogosphere.

AskAngelaWilson.com is a place where authors can ask questions - and get answers. There are columns on creating marketing plans, virtual tours and more.

Check out the site. Visit www.askangelawilson.com. Support the site via the PayPal Tip Jar, or by… Continue

Added by Angela Wilson on December 1, 2008 at 2:12am — No Comments

A Writer's Week

Little did I know when I embarked on this new career as a writer how much of my time would be spent on tasks OTHER than writing. This past week I did the following:

- Contacted a bookstore to determine the status of my payment for consignment books, then deposited the check when it arrived,

- Mailed a copy of A Real Basket Case to a Japanese publisher interested evaluating it for publication in Japan,

- Participated in a 20-author library signing event,

-… Continue

Added by Beth Groundwater on November 15, 2008 at 3:07pm — No Comments

When Do They Start Asking Me?

Since I started this publishing thing, it seems like I'm always asking people for something, which is my least favorite thing in the world (well, at least in the bottom ten, along with colonoscopies and people who cut me off on the freeway). Raised to be a rugged individualist, I have a natural aversion to asking for favors, yet I have to ask media people to cover my "events," ask publishers to take a look at my writing, and book lovers to buy my books. So I can't help but wonder when it turns… Continue

Added by Peg Herring on October 23, 2008 at 11:01pm — No Comments

Magna, Here I Come

I was offered a chance over the weekend that may be too good to pass up. Friends are headed to Magna Cum Murder, and they said, "Come with us." Now, I'd said no earlier since I have no book to push at a mystery con, but things seem to be falling into place. Turns out I'll be halfway to Muncie on Thursday. I can hook up with a friend who's driving down, stay with them, and maybe even get on a panel. My short story is now in a mystery anthology, DYING IN A WINTER WONDERLAND, so I have something… Continue

Added by Peg Herring on October 20, 2008 at 10:08pm — No Comments

AUSTIN S. CAMACHO, MYSTERY MAN & MARKETING GURU AT ACME WEDNESDAY

Austin S. CamachoAustin S. Camacho

Catch Austin S. Camacho over at Acme Authors Link on Wednesday, Oct. 22. If you comment with a question, he'll be back on October 26 with the answers.

Morgan… Continue

Added by Morgan Mandel on October 20, 2008 at 12:00pm — No Comments

SPECIAL OFFER for authors: video press releases

Hello fellow authors and friends:

If you expect to be sending out press releases online between now and December 30th, then please read on for a SPECIAL OFFER from a friend of mine.

I am good friends with one of the partners of 24-7PressRelease.com. Michael and I have worked together in the past and he has been very good to me over the years. In return, I like to send him new clients, particularly because I love their always expanding… Continue

Added by Cheryl Kaye Tardif on October 4, 2008 at 6:21am — No Comments

Literary Festival Buzz

There was a buzz in the town of Havant in Hampshire (England) when I turned up this morning at Havant Arts Centre to give my talk. Not, I hasten to add, because I was speaking, but because of the wide range of interesting events being held. I am really pleased the literary festival is being greeted so enthusiastically because it is the first one to be staged in this area, and I know the organizers have worked tremendously hard to pull it off.

I wasn’t sure how many people to expect.… Continue

Added by Pauline Rowson on September 28, 2008 at 4:13am — No Comments

Getting Noticed

All the advisers recommend it: find a way to get noticed. They're not wrong, but it isn't easy to do. They have suggestlons, of course, some that anybody could have come up with and others that nobody would want to.

"Dress in an attention-getting way." With perfectly straight faces, I've heard people advise that you dress like your character for signings and appearances. With a not-so-perfect face, I try to be politely non-committal. Maybe some can do that, and maybe it's appropriate… Continue

Added by Peg Herring on September 9, 2008 at 10:23pm — No Comments

In the Flesh or On the Net?

There's a lot of discussion these days of virtual book tours vs. get-in-the-car-and-drive events. I know not what others may think, but as for me, I show up in person when possible.

A name on the net is just a name. A picture helps, live-chats help, and web cams help, but you matter more when they've met you, when you feel more like a friend and less like a presence. It's psychological, of course. We all like to feel that we're important, and when important people travel to visit us,… Continue

Added by Peg Herring on September 5, 2008 at 10:39pm — No Comments